, Colorado

Description / Qualifications:
Job Summary:

- Manages the activities of the product marketing.
- Assists and supports the Director of Marketing in the development of strategic business plans.
- Implements and executes marketing plans and programs.
- Implements and executes the planning, development and production (execution) of promotional programs and materials.
- Responsible for global marketing plans for product/product group.

Key Duties and Responsibilities:

* Manages the development, implementations and execution of marketing plans by the concerned product managers. Marketing plans incorporate strategic objectives, action plans, forecasts and budgeting. Develops strategic plans for their assigned product lines. Consolidates the product line marketing plans into an overall Marketing plan. Submits the Marketing plan to the Director of Marketing for approval.

* Supports the Director of Marketing in the development of strategic business plans. Ensures that the strategic objectives of the corporation are communicated to the appropriate positions.

* Identifies, develops analysis and recommends on product market developments to the Director of Marketing directly.

* Ensures the collection and analysis of market data. Supports in the development of market research programs. Utilizes market data in directing the development of specific marketing plans.

* Directs new product developments and introductions to the market. Intercedes with other functional groups as needed to solve problems.

* Ensures the planning, development and production of marketing communication. Both product and customer related. Ensures that programs and materials are in line with corporate and strategic marketing objectives.

* Ensures the participation of sales organizations on the development of marketing and communication programs. Coordinates with sales functions to assure understanding and support of marketing programs.

* Consolidates and manages the marketing expense budget. Ensures that expenditures support the marketing objectives.

* Participates in the development of seminars. Assists in defining content.

* Assures effective functional replacement in case of absence.

Job Code:
154

Job Function:
Product Marketing

Market Segment:
Other

Product Category:
Medical Devices

Call Point:
Other

Compensation Information

Compensation Type:
Salary

Contact Information
Contact: Dave Burks
Company: Douillard Partners
Phone: 770-573-2072
Email: dburks@deviceinsider.com